According to Sports Marketing Surveys USA, a research company that provides data for the Sports and Fitness Industry Association, millennials are twice as likely as their Generation X counterparts to participate in team sports as adults. However, adult leagues attract .
Millennials Flock to For-Profit Rec Leagues It's no surprise to sports industry experts that for-profit companies such as Valley Sports Leagues are popping up throughout the country. These companies typically target millennials who are the most enthusiastic about competing in adult recreation league sports according to Cameron Jacobs.
This page provides statistical information, facts and market data on a varied set of topics related to sports and recreation. This includes professional sports (leagues), sports events & marketing.