Asian Americans: Digital Lives and Growing Influence – Nielsen - asian american consumer statistics

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Black Impact: Consumer Categories Where African Americans Move Markets – Nielsen asian american consumer statistics


Aug 23,  · The investment in education seems to be a unifying theme across Asian American consumer groups. Asian Americans are also the wealthiest segment of the U.S. population on a per-household basis. With a household median income of $74,, the median Asian American household income is 38% greater than the national median income of $53,

The buying power of Asian-American consumers has grown the fastest of all ethnic groups since , reaching $ billion in , and projected to be $ trillion by Asian-American consumers are expanding their influence and voicing their preferences as .

Black consumers account for a disproportionate amount of product sales in a number of fast-moving consumer goods categories. Again, with $ trillion in spending power, African-American consumers are an important population for smart brands that want to grow market share and brand preference.